Conversion Rate Optimization

We rely on statistical data to enhance website performance and shape customer decision-making. Here are the steps of our process: Conversion Rate Optimization (CRO) is the process of creating a user experience that converts the maximum number of visitors into customers or toward both yours and their goal. Specifically, it should not be considered a single event that occurs isolated in time. Instead, it’s an ongoing optimization process using data accumulated over time. This has become especially pertinent in the smartphone era. Gone are the days where most of your customers enter the top of the sales funnel and smoothly progress through to the sale, thanks to some general customer education and targeted attention from sales representatives.